Article Made in West Flanders - Structurax

Made in West Flanders – Structurax in the media

The West Flemish entrepreneur website Made in West Flanders wrote an article about our company today. The medium is very popular in our entrepreneurial region and that is why we are very grateful for this beautiful article. You can read the full article here (dutch language only).   English translation:

Serial entrepreneurs Nicolas De Braeve and Frederick Reynaert establish Structurax

ROESELARE – A one stop shop for everything infrastructure related. That is the mission of the recently started Roeselaarse company Structurax of the duo Nicolas De Braeve and Frederick Reynaert. They take it with good courage and ambition because they want to write an online international story. The company’s product range mainly focuses on the design of car parks and business areas. Products such as speed bumps, yard equipment, bollards and road signs. The range is supplemented with products required for installation, such as personal protective equipment and fasteners. Managers Frederick Reynaert and Nicolas De Braeve decided to join forces after several meetings at various network events. For Corona a virus with a name was of course. The original idea, road surface repair kits for local airports, especially in Africa and Eastern Europe, came from Nicolas. The entrepreneur from Lendelede obtained inspiration for this from his company Asfalt De Braeve. He also continues to focus on Metis Jobs, an outsourcing company that saw the light of day in 2019. Frederick Reynaert, from Roeselare, recently owned the B2B consumer electronics repair company InnovaITion and now works full-time for Structurax. The brand-new company has its administrative seat in the Regus offices at Westwing Park in Roeselare, the warehouse is located in Lendelede.

Wide target group

The website, social media, advertising, product creation, etc. are all – except for a part-time employee – done through freelancers or subcontractors, which means that the company has a very low overhead. As a result, and by focusing on innovation and digitization from day 1, both business managers are firmly convinced that the company will firmly establish itself in the market. It mainly targets people and companies involved in the construction or maintenance of sites. This ranges from construction companies (such as industrial builders and groundwork companies), to syndics, to facility managers of company sites.

Expertise and innovation

The company was founded April 2019 and mainly tries to distinguish itself through professional knowledge. This translates, among other things, into a wide range of road repair products. In addition, the business duo want to make a difference through a number of innovation products. Good examples are Chipfill (granules for filling a pit in asphalt with only a gas burner) and Parklio (a battery-powered parking bracket that can be operated with a smartphone).    

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